creative marketing

The lazy lamb woke up to a cool saturday afternoon, after a night's marathon of Anime watching. Ate only a donut for dinner last night, my tummy is growling. Too lazy to go out for b'fast (or lunch really!), i went to the kitchen to look for snacks - found some Banana cake, Digestives, and Oreo peanut n choco creme.

I made a pot of Houji Cha - my fave highly aromatic Roasted Green tea. And plop onto the couch, ready for my weekly routine of reading the newspapers, and logging online to check my emails.

I reached for my Oreo. And stopped - the little advertising on the packaging caught my eye. It says 1. Twist 2. Lick 3. Dunk
What ingenius idea even for a plain creme biscuit, to differentiate from the plain vanillas by injecting creativity.

This reminds me of two other experiences in this recent week: Kettle Chips & Sandwich Shop.
I used to wonder who will spend abt $5 to purchase a bag of chips, and somemore, my bf was crazy enough to grab 3 in a go. But if you have never read what was on the back of the bag of chips - go read it. You won't regret!

Every bag has personified of the character (& USP) of the chips' type, for eg. my bf's fave Unsalted Chips:

"Let's face it. Not all chips taste good naked. Insecure in themselves, they cover over sad potato flavor with extreme flavorings. Not so for our unsalted potato chips. Because we've searched the world over for the Perfect Potato, we're letting this chip out of the bag completely naked, in all its small batch-cooked perfect potato glory. With nothing but the rich, rustic flavor nature gave them, our Unsalted Kettle(TM) brand potato chips can't wait to get out of the bag and show you what they're made of. "

Check out my fave Honey Dijon:

Dijon mustard is sophisticated and a bit snooty. Honey is sweet and wild. Sparks fly when they meet...it's love at first sight. Honey mellows and softens mustard's sharp edge. Yes, we know, we're talking about potato chips here. But take a bite of these sweet, savory lovelies and you just might get obsessed. We are.

I like to frequent the Sandwich Shop @ Hitachi Towers, esp after my yoga session at Planet Fitness. They served the most delicious sandwiches in the region - eg. smoked salmon with avocado; crayfish with arugula leaves. Yum!!

Their advertising behind every pack of sandwich and on every piece of their serviettes leverages on their strengths: freshly made daily, leftovers given to their friends in the homes, use of premium ingredients etc.



Going back to sipping on my tea, and thinking how can i use this to leverage on positioning the products i'm involved in right now....